Job Description

Marketing Manager

Dripos is transforming the coffee shop industry with its all-in-one software solution, eliminating the need for multiple systems to run a shop. We provide everything a coffee shop business needs to operate: inclusive of products to take orders, market to customers, lead the team, run operations and manage earnings. We are backed by leading venture capital firms like Base10 Partners and Cota Capital, as well as notable angel investors including Y Combinator managing partner Michael Seibel, Punchh founder Shyam Rao, and Bench founder Ian Crosby.

We're excited to announce the launch of our in-house marketing team at Dripos. We're looking for smart, creative, and highly organized individuals who are eager to build alongside us. We value team members who take pride in their work, learn quickly, and thrive in a fast-paced, collaborative environment.

This role is ideal for someone who is excited about managing all of Dripos social media channels and cultivating a coffee culture online and IRL. This person should enjoy working on a small, agile team and is ready to make an immediate impactwhile having fun along the way. Specifically, you should be comfortable in front of the camera, conducting interviews with business owners, and creating engaging content for our social media channels and blog. You'll work closely with, and report directly to, our VP of Marketing.

What You'll Do

Content Strategy & Planning

• Develop and maintain a content calendar aligned with product launches, events, and marketing campaigns.
• Identify platform-specific content strategies on Instagram, Facebook, TikTok, X, YouTube, etc.

Content Creation & Curation

• Write copy, design graphics, and produce multimedia content (in partnership with creatives), with a focus on showcasing coffee shop owners, their menus, producers and more.
• Curate relevant third-party content to keep the feed engaging and informative.
• Collaborate with influencers in the space to enhance content. Manage the relationship from end to end.
• Create blog posts and videos for the Dripos blog.

Posting, Scheduling & Monitoring

• Manage daily posting across platforms using tools like Buffer, Hootsuite, or native scheduling tools.
• Monitor and respond to all comments on our social media channels promptly and accurately.
• Engage with followers, influencers, and relevant conversations to build rapport.

Platform Management

• Maintain brand voice and visuals across all accounts (X, LinkedIn, Instagram, TikTok, YouTube, Threads, Reddit, etc.).
• Stay updated on platform changes, trends, and best practices.

User Community Building

• Nurture relationships with early adopters, superfans, and advocates.
• Facilitate and moderate online communities (e.g., Discord, Slack, Reddit, or private forums).

Event Coordination

• Organize or promote community events, AMAs, product launches, webinars, or user meetups.
• Engage with the coffee community online and IRL.

Feedback Loop

• Act as the bridge between the community and the product team.
• Gather feedback, monitor sentiment, and report insights regularly.

Performance Tracking & Reporting

• Monitor KPIs such as reach, engagement, follower growth, CTR, and conversions.
• Use tools like Google Analytics, Sprout Social, or native platform analytics.
• Analyze metrics that are tracked and think critically about how to improve upon them and grow following / engagement in the space.

What We're Looking For

• 1-3+ years of relevant experience is preferred
• Track record of managing high-quality social feeds
• Desire to work in a very fast-paced environment
• Ability to turn ideas into content
• Strong written and verbal communication skills
• Excited to join a dynamic, fully in-person team in New York City
• Must be legally authorized to work in the United States without sponsorship
• Ability, willingness and excitement around travel in the United States

Salary Range: ~$60 - 80K, based on experience

Benefits

• Full benefits, 401k, mental health stipend
• Paid lunches and late-night dinners
• Learning stipend
• Vision and dental benefits
• Unlimited PTO
• Relocation support for NYC

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