Job Description

Job Description

Position Overview:

The Director of Spa & Wellness is a visionary leader responsible for the overall strategic direction, operational excellence, and financial performance of Grand View Lodge's world-class spa facility. This individual will curate an unparalleled guest experience, ensuring every touch-point reflects the resort's commitment to luxury, wellness, and personalized service. The Director will lead a dedicated team of spa professionals, foster a culture of continuous improvement, and drive innovation to maintain the spa's reputation as a premier destination for holistic well-being.

About Cote Hospitality:   cotehospitality.com

For over 100 years, this family-owned company has distinguished itself by providing unique, transformative experiences and exceptional memories. Our resorts provide an array of services including accommodations, golf, spa food & beverage, retail, equestrian and conference/event opportunities. Our camps provide transformational memories that our attendees carry with them forever. The Cote Family has invested in its current ventures and is poised for further growth.

COTECares

CoteCares is our “Way of Life”. We believe in enriching the lives of those within our community and this inspires us to create transformative experiences and exceptional memories. Our associate journey begins and ends with a positive work environment and experience for our team. CoteCares is the namesake for our culture, and our commitment to a culture where all associates feel respected, safe, empowered, appreciated, excited, included and a sense of belonging to something extremely special. Whether it be through community involvement or internally working with each other, CoteCares expresses our world and what we want it to be.

Career Pathing & Growth:

As this role is an Executive Committee-level position, the incumbent may be able to evolve into a General Manager and/or operational leader in another area of the property. Corporate possibilities could evolve depending upon the trajectory of the organization.

Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategic Leadership & Vision:

• Develop and execute a comprehensive strategic plan for the spa, aligning with the resort's overall vision and brand standards.
• Identify and implement new trends, treatments, and technologies to keep the spa offerings fresh, competitive, and relevant to the luxury market.
• Continuously seek opportunities to enhance the guest journey, from pre-arrival to post-departure.
• Collaborate with other resort departments (e.g., F&B, Rooms, Sales & Marketing) to create integrated guest experiences and packages.

Operational Excellence:

• Oversee all day-to-day spa operations, including treatment rooms, wet areas, retail boutique, and reception.
• Ensure the highest standards of cleanliness, hygiene, and facility maintenance are consistently met.
• Develop, implement, and enforce standard operating procedures (SOPs) for all spa services and areas.
• Manage spa scheduling, ensuring optimal utilization of resources and efficient service delivery.
• Address and resolve guest concerns and feedback promptly and effectively, always striving for guest satisfaction.
• Maintain inventory control for retail products, professional supplies, and operating equipment.

Financial Performance & Revenue Generation:

• Develop and manage the annual spa budget, including revenue targets, expense control, and capital expenditures.
• Analyze financial performance, identify areas for improvement, and implement strategies to maximize profitability.
• Develop and implement innovative pricing strategies, promotional offers, and membership programs.
• Drive retail sales through effective merchandising, product knowledge, and staff training.
• Forecast demand and adjust staffing and inventory accordingly to optimize financial results.

Team Leadership & Development:

• Recruit, hire, train, and mentor a high-performing team of spa therapists, estheticians, nail technicians, and support staff.
• Foster a positive, collaborative, and professional work environment that encourages growth and excellence.
• Conduct regular performance evaluations, provide constructive feedback, and develop individualized training plans.
• Ensure all staff are knowledgeable about spa services, products, and resort amenities.
• Lead by example, embodying the resort's values and commitment to exceptional service.

Guest Experience & Brand Reputation:

• Ensure every guest receives a personalized, intuitive, and memorable spa experience.
• Actively solicit guest feedback and utilize it to continuously improve services and offerings.
• Maintain a pristine and tranquil spa environment that reflects the resort's luxury aesthetic.
• Represent the spa and resort at industry events, promoting the brand and networking with peers.

Compliance & Safety

• Ensure strict adherence to all local, state, and federal health and safety regulations.
• Maintain accurate records and documentation as required.
• Implement and oversee emergency procedures,

Job Requirements:

• Bachelor's degree in Hospitality Management, Business Administration, or a related field preferred.
• Holds or is willing to obtain an active Minnesota practitioner license.
• Minimum of seven to ten years of progressive leadership experience in a high-end luxury spa environment, with at least three to five years in a Director or Assistant Director role.
• Proven track record of driving revenue growth, managing budgets, and achieving financial targets in a spa setting.
• Extensive knowledge of spa treatments, therapies, wellness trends, and retail products.
• Exceptional leadership, communication, and interpersonal skills.
• Strong organizational and time management abilities with keen attention to detail.
• Proficiency in spa management software (e.g., SpaSoft, Mindbody, Book4Time) and Microsoft Office Suite.
• Demonstrated ability to inspire, motivate, and develop a diverse team.
• Passion for wellness, health, and delivering unparalleled guest experiences.
• Flexibility to work evenings, weekends, and holidays as required by the demands of a luxury resort operation.

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