A client/employer of Insight Global is searching for a Digital Content Strategy Manager to support their growing E-Commerce department. This person will report onsite in Memphis, Tennessee and work a hybrid schedule. They will be responsible for the planning and execution of digital content strategies to support business initiatives and elevate the customer experience while leading a small team of analysts.
Responsibilities may include:
- Develop and manage content strategies for digital platforms, ensuring alignment with business goals.
- Oversee engaging digital content to drive traffic and conversions.
- Use analytics to optimize content performance and conduct A/B testing.
- Collaborate with SEO and SEM teams as well as various teams throughout the department
- Higher education
- Local to Memphis
- Familiarity with Jira, CMS, or similar tools
- Bachelors degree in relevant field
- 6-8 years of experience working within the retail industry specifically in the digital content space
- Experience tracking KPI's to develop new strategies and support growth initiatives
- Comfortable leading and developing a junior team
- Strong understanding of digital touchpoints
- Google or Adobe analytics expertise
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